In a recent interview, David Guo, also known as Yaoqi Guo, the dynamic leader at Top Games Inc., shared his insights on the company's mission-driven approach to game development, emphasizing player experiences and community building. His journey, culminating in the prestigious NYX Silver Award, reflects a deep commitment to user satisfaction and innovative game design.
David Guo: Focus on Player-First Approach
When asked about his transition to game marketing, Guo remarked, “In 2009, I realized that many game companies overlooked user experience and customer satisfaction. Joining Top Games Inc. was a natural step for me, as the company prioritizes top-tier player experiences and services. We're committed to designing games from the player's perspective, recognizing that for many, gaming is not just entertainment, but a significant part of their lives.”
On the qualities essential for success in game development, Guo highlighted, “At Top Games Inc., rapid testing and implementation are key. We don't rely on a one-size-fits-all approach; instead, we continually refine our products to offer the best possible experience. Our success with ‘Evony' is a testament to this, delivering an enjoyable experience for our users.”
Top Games Inc: Leading Innovation in Game Design
Guo proudly shared the company's significant achievements, “With over 100 million players globally, our portfolio now boasts eight strong games, with three exciting new titles scheduled for release this year. Our commitment to quality and a player-first approach has resulted in multiple highly-rated games. Our team's expertise in data science and marketing across various channels has been instrumental in our success.”
Discussing the challenges of marketing award-winning games, Guo stated, “The main challenge is developing games that remain favorites over time. For instance, we've been evolving ‘Evony' for over a decade, constantly integrating new features to enhance the player experience.”
Celebrating Success: NYX Award and Future Endeavors
Reflecting on the NYX Game Awards win, Guo expressed, “It's an immense honor. This recognition is a testament to our team's hard work and our players' unwavering support. We're thrilled to share this achievement on social media and celebrate with our community.”
Looking ahead, Guo revealed, “Our future plans include launching titles featuring co-op gameplay, 3-D sequencing, and real-time strategy. We're excited about releasing three new titles in the upcoming year, always keeping our focus on delivering exceptional player experiences.”
Concluding, Guo emphasized,
“As long as we stay true to our mission of providing high-quality, user-oriented gaming experiences, we'll continue to surprise and delight our players with diverse and innovative games.”
