About Benjamin Gifford

According to Benjamin Gifford, Vice President of Top Games Inc., leading companies in the gaming industry may not have a perfect product or service, but they do have excellence. By passionately pursuing these incremental improvements, Top Games Inc. identifies and achieves moonshots – innovations that push the boundaries of what is possible.

Gifford emphasizes the importance of prioritizing the end user in game development and marketing strategies. “Starting with the end user as the main focus and working back from that viewpoint is essential,” he advises. According to him, earning and maintaining user trust is foundational to the success of any project.

Moreover, Gifford advocates for a balanced approach of speed and responsibility in the development process. “Moving quickly yet responsibly enables teams to learn rapidly from experiences, build more efficiently, and swiftly deploy solutions to continually enhance our products,” he notes. He underscores the importance of efficiency in achieving product excellence and stresses the need for responsibility towards end users, cautioning against the pursuit of perfection at the expense of practicality and user satisfaction.